Janek Performance Group > Blog > Video: The Power of Storytelling in Sales

Sales Performance Blog

01 May 2019

Video: The Power of Storytelling in Sales

By: Janek Performance Group

Storytelling is perhaps one of sale’s most powerful, yet underutilized tools. In this video interview with Selling Power, Janek Managing Partner Justin Zappulla highlights the value of storytelling as a differentiator, the process of crafting impactful stories, and illustrates why stories matter with examples from Janek’s own experiences.

Categories: Sales Enablement

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